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NeoCon 2024 Monday Keynote - Bob Weis, Global Entertainment Leader, Gensler

The last few years have tested the limits of our cities and built environments across the globe, leaving people and their communities with an urgent need for a return to vibrancy and experiences they can enjoy and remember together. Today, storytelling in design has become a top priority for clients and their stake holders, as well as our own aspirations as creators. In his more than thirty years at Walt Disney Imagineering, Bob Weis created story-driven experiences in every Disney property around the world. In his keynote, Weis will share insights and visuals to demonstrate how the new global Gensler Entertainment practice is bringing storytelling to the forefront and strategy of new projects, engaging clients to think differently about how stories and experiences form valuable anchors in successful projects. His talk will demonstrate how creatives can use this magical tool to bring vibrancy to everyday places and spaces.