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How to Create a Cookie with Google Tag Manager

First-party cookies are short text files generated by the host domain. This data enables the browser to remember important user info, such as what items were added to the shopping cart, username, password, and language preferences. 1st Party Cookie variables allow Google Tag Manager to access the first-party cookies created by your website so that you can fire tags, trigger actions and assign a value to users' interactions within your website. If we set this up correctly, additional pieces of information will allow us to understand our visitors and users better, provide a more elegant and useful visit to our website as well as enable us to make better data-driven decisions. Would you like to set up your GTM first-party cookie correctly? If you do, we have you covered. Sofiia has created this video in which she shows us how to set up a GTM Cookie and store some value in it in an easy way. So relax and follow along with her while she is showing us how to do it. 🔗 Links mentioned in the video 🔗 GTM Variable Builder: https://chrome.google.com/webstore/de... 📄Read this Video's Guide: https://measureschool.com/google-tag-... 📚📚 Courses and Resources ⏬⏬ From Zero to Measure Hero 🦸♀️🦸♂️ https://bit.ly/measuremasters GTM, GA4, and GDS FREE Courses 💸 https://bit.ly/measureschool-courses Need Personalized Help? Contact Us 📞 https://bit.ly/measureschool-services 👍 FOLLOW US 👍 LinkedIn:   / measureschool   Twitter:   / measureschool   Instagram:   / measure.school   Facebook:   / measureschool   OUTLINE: 00:00 - Introduction. 00:22 - Overview. 01:08 - Identifying a Value to be Tracked. 02:12 - Creating a GTM Variable. 02:38 - Setting Up a Cookie in GTM. 04:12 - Creating a GTM Tag. 05:14 - Adding a Trigger. 06:21 - Testing the Cookie. 07:06 - Storing the Values. 08:22 - Testing the Variable. 08:56 - More GTM Implementation Videos.