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Why Most Websites Suck (and How to Make Yours Better)

To learn more about Breakthrough Academy, click here: https://trybta.com/YTEP177 Get a complimentary SEO audit from Choquer Creative here: https://cal.com/brycechoquer/seo-audit Did you get your website built because you knew you needed one? Or did you have it thoughtfully designed and optimized to get you leads? The truth is that 9/10 of your competition's websites are poorly designed and under-optimized. And if your website just exists to check a box on your marketing to-do list, yours probably is too. Our guest today, Bryce Choquer, is the founder of Choquer Creative, a web design and SEO Agency that specializes in building websites for trades and construction companies. In this episode, he breaks down the framework he uses to get contractors more leads from their websites. Highlights: Learn what, specifically, makes a website “good” or “bad,” in terms of the volume and quality of leads it collects for contractors. Gain a better understanding of the psychology behind the way people interact with websites, and how to use it to your advantage. Get concrete examples of the framework Bryce Choquer of Choquer Creative uses to get more leads for trades and construction companies. 00:00 - Intro 02:17 - Why most contractors think about their website wrong 04:04 - Impacts of a changing market on your website 05:39 - Breaking down a good website: Site structure 07:34 - Case study: Rockson & Sons 9:38 - Importance of A/B testing 10:40 - Engaging headlines 14:42 - F and Z patterns 16:53 - Trust-building sections 19:31 - Addressing pain points 22:32 - Bringing it all together 24:12 - Breaking down a good website: Copy 31:41 - Breaking down a good website: Imagery & video 37:15 - What will contractors notice with an improved site? 37:51 - How to connect with Bryce Subscribe to Breakthrough Academy to never miss a video! 👇 http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group:   / contractorroundtable   Connect with us on Social Media: Facebook:   / thebreakthroughacademy   Instagram:   / btacademy   LinkedIn:   / 10175179   Email: [email protected] Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess