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Why do you need to know how to organize your copywriting research? Because the writing part of copywriting isn't hard to teach or learn... But the thinking part IS. And so much of what we do is just thinking... The messy middle. AKA that messy 90% of the work that happens between A) the second you start analysing any data for a task... and Z) the point at which you drop that last bit of VOC into your framework, finishing your outline. In this Tutorial Tuesdays, Joanna Wiebe walks you through a fraction of the messy middle in the copywriting process. The part you're getting paid for. The thinking part. So if you've been lost in the messy middle too many times and thought, "I'm pretty sure the top copywriters in the world have a way better process than I've got with this clutter of notes on the backs of envelopes"... Then you need this tutorial in your life. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?... Hi, I'm Jo! Welcome to Copyhackers! Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy. Join the Waitlist for Freelancing School ➡ https://freelancingschool.com/ Watch The Foundations of Conversion Copywriting for free here: ➡ https://copyschool.co/ Follow us on Insta! ➡ / copyhackers