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How To Perform an RFM (Recency, Frequency, Monetary) Analysis Using SQL

In this video, we'll learn how to perform an RFM analysis using SQL (In SQL Server). RFM analysis is a marketing technique used to analyze customer behavior based on three factors: recency, frequency, and monetary value. Recency refers to how recently a customer has made a purchase, frequency refers to how often a customer makes purchases, and monetary value refers to how much a customer spends on each purchase. By analyzing these factors, businesses can gain insights into their customers' behavior and tailor their marketing strategies accordingly. 💻 Dataset download: https://data.world/dataman-udit/us-re... ► Buy Me a Coffee? Your support is much appreciated! ------------------------------------------------------------------------------------------- ☕ Paypal: https://www.paypal.me/jiejenn/5 ☕ Venmo: @Jie-Jenn 💸 Join Robinhood with my link and we'll both get a free stock: https://bit.ly/3iWr7LC ► Support my channel so I can continue making free contents --------------------------------------------------------------------------------------------------------------- 🛒 By shopping on Amazon → https://amzn.to/2JkGeMD 👩‍💻 Follow me on Linked:   / jiejenn   🌳 Becoming a Patreon supporter:   / jiejenn   ✉️ Business Inquiring: [email protected] #sql #sqlserver #dataanalysis #rfm