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In 2020, PrepLadder launched its video lectures in Hinglish to make its videos accessible and easy to understand for maximum students. For this, we helped them launch a video ad campaign to explain the importance of this new feature. What better way to drive home the point than to let the audience experience the same discomfort/problem to offer them a solution? The ad was an instant hit and created curiosity among the viewers to check out the new feature. Brand Th3ory Capabilities: Ideation Strategy Scripting Storyboarding Production Post-Production Sound Design Editing About the Client: PrepLadder is a prominent EdTech with over 1M+ users nationwide. Its wide and diverse user base includes aspirants preparing for NEET, UPSC, JEE, CAT, GATE, IELTS, and so on. With a notable star faculty lineup and new campaigns up every fortnight, this client requires aggressive, dynamic digital marketing efforts across all social media and online channels including Instagram, YouTube, Facebook, Direct emailing and Direct Notifications. Visit us at www.brandth3ory.com Follow us on / brandth3ory