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How to Be Great at Marketing Without Being a Subject Matter Expert

In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer even when you're not the Subject Matter Expert Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicks B2B influencer marketing plays that work Timestamps (00:00) - - Intro to Kevin (06:46) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (09:24) - - Why You Should Stay Close to Your Customer (16:43) - - How to Manage a Marketing Team with Limited Resources (19:02) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (24:00) - - Signups and Demos Boost From LinkedIn (25:06) - - How to Attribute ROI in Multi-Platform Marketing (29:16) - - Creating Authentic and Valuable Content (33:55) - - Generating Pipeline with Economic Buyer Signals (35:36) - - Increasing Digital Touchpoints (39:34) - - How To Maximize Actionability, Volume, and Conversion Rate (41:20) - - LinkedIn Measurement *** Join the Exit Five Community! 👉 Get a free trial of the Exit Five Membership: https://shorturl.at/xzJS2 💌 Join 15,000 B2B marketers and subscribe to our newsletter: https://shorturl.at/yCEK3 🎧 Listen to more insightful episodes on Spotify (https://shorturl.at/aK138), Apple Podcasts (https://shorturl.at/rAJUY), or search Exit Five anywhere you listen 🔔 Don't forget to turn on notifications to stay updated with our latest episodes! Engage with Us: 💬 Leave a comment below with your thoughts on this episode 📢 Share this video with friends who would benefit from these insights 👍 Like and share this video to support the podcast