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Generative engine optimization (GEO) can help your website appear in the AI results. Not just within search engines, but also in AI chatbot responses. In this video, Trevin covers the basics of GEO: what it is, why it matters, and how you can get started. 00:00 // Introduction to Generative Engine Optimization Generative engine optimization can help you appear in front of your audience when they're interacting with an AI chatbot. 01:50 // Benefits of generative engines Generative engines make finding answers online more conversational and personal. While traditional search engines are still immensely helpful, AI tools offer a level of specificity and customization that goes beyond traditional search. 03:13 // How to do GEO Fun fact: the work you do for GEO can help with your traditional SEO. The backbone of a good GEO strategy is building credibility online and providing the answers that people are searching for. Want to learn more about AI optimization? Check out the other videos on our channel! WebFX is a full-service digital marketing agency that combines over two decades of experience with cutting-edge technology to build campaigns that grow our clients' revenues. We created this YouTube channel to provide you with the marketing insights you need to hit your goals. ▶ Subscribe to our YouTube channel for new videos every week! https://www.youtube.com/c/webfx?sub_c... ▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly! https://www.webfx.com/email-signup/?u... ▶ Ready to start driving results with your digital marketing? Get in touch with our team at https://www.webfx.com/lp/digital-mark...