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Design is [Narrative] – Behind Every Good Design is a Story

Designing thoughtful experiences requires more than just technology. Narrative is key to defining experiences that enable and empower our users. Speaker Alex Cook, explores how narrative can help designers better define and communicate design problems and solutions. Design Is […] is a monthly speaker series on the future of design and creativity. Each public talk is centered on a theme, and the series highlights a broad range of perspectives on everything from human-centered design to VR and ethics. Learn more at: https://goo.gle/2meEcFz 5:44 We live in a magical time for technology 11:19 The narrative arc 15:15 The hero’s journey 17:54 Understanding user’s desires helps us solve their problems 23:05 Create the right tone for the design narrative 27:18 Show the right things to communicate ideas 31:29 Make the story immersive 37:40 immersive design in the future 39:47 Q&A Design Is Storytelling: Ellen Lupton → http://bit.ly/2pgwOb0 Making Movies by Sidney Lumet → http://bit.ly/2xqDWp8 Pixar Storytelling Course → http://bit.ly/2QDejdq Hamlet on the Holodeck: Janet Murray → http://bit.ly/2OtTwHF 22 Storytelling Rules from Emma Coats (Googler, ex-Pixar) → http://bit.ly/2PJC9Tp Stay up-to-date with future Design Is [...] videos and more by subscribing to Google Design's YouTube channel: http://bit.ly/2PJacuW