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Global Fitness Trends, the Pilates Boom & Merging Healthcare with Fitness | "LIVE" Beyond Activ, NYC

Welcome to the latest episode of L.I.F.T.S, recorded live from Beyond Activ, NYC, a leadership, investment and business development event for the owners, managers and investors of health, wellness, fitness and hospitality brands. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks are joined by five industry experts to discuss the latest fittech innovations, debate where healthcare meets fitness and look ahead to how the boom in popularity of Reformer Pilates will evolve. Today’s guests are: • Ali Ahmad, Founder and CEO of Sportstech • Ousmane Ouane, VP of Product and Business Development at Sportstech • Krissy Vann, Director of Content at All Things Fitness and Wellness • Ben Stallworthy, Managing Director, Your Reformer • Mike Hansen, Founder of Bridge Health In this episode, key topics include: • Cultural differences in fitness trends • Adapting to subscription models • Hybrid model opportunities with Gen Z • The popularity of Reformer Pilates • Market trends and future predictions • Consumer demographics and potential • Healthcare meeting fitness • Election impact and industry trends • Technologies role in new initiatives ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published:    / escapefitness   Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/cat... (US) https://escapefitness.com/support/cat... (UK) ====================================================== Facebook:   / escapefitness   Instagram:   / escapefitness   Twitter:   / escapefitness   LinkedIn:   / escapefitness   0:00 Intro 0:04 Ali Ahmad & Ousmane Ouane | Sportstech 19:30 Ben Stallworthy | Your Reformer 33:37 Mike Hansen | Bridge Health