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How EA Broke Sega | The Story Behind EA's Yellow Tab Genesis Carts

The Sega Genesis is no stranger to strange cartridge variations, but no cartridge has a story as unique as EA's yellow tab Sega Genesis carts. In this video we take a look back at when Electronic Arts was an underdog in the world of console gaming and took a huge gamble that resulted in EA bending Sega to their will. This is the surprising story behind EA's yellow tab Sega Genesis Carts. Just for fun I added a couple of bloopers at the very end of the video. There were way better ones but naturally I didn't think of putting them in the video until long after I had deleted everything else. Great planning! Thanks to ‪@HistoricNerd‬ for some help with the title and thumbnail. HUGE thanks to ‪@Jenovi‬ & ‪@RetroGameLivingRoom‬ for letting me use excerpts from their interview with Trip Hawkins. Please check out their channels: Retro Game Living Room ►    / zadocpaet-retrogamelivingroom   Jenovi ►    / jenovi   HistoricNerd ►    / historicnerd   You can support the channel at ►   / wrestlingwithgaming   My Other Gaming Docs ► https://goo.gl/q2RjA9 Twitter ►   / wrestlesgaming   Additional music licensed through Motionarray #EA #Sega #SegaGenesis #ElectronicArts #Retrogaming #gaming #gaminghistory