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In marketing analytics, customer lifetime value (CLV) is used to identify the total worth of a customer based on their relationship with the business. It is calculated by estimating the revenue each customer brings in every year, which helps businesses use their marketing resources to retain the most profitable customers. This video discusses the advantages of estimating customer lifetime value and additional metrics such as customer acquisition cost (CAC), which helps businesses comprehend CLV more accurately. It gives examples of how to calculate CLV and CAC and how to use both to make better decisions. We answer questions such as: What is CLV? What is CAC? How to estimate CLV and CAC? What are the advantages of estimating customer lifetime value? How to build a healthier customer base? How do use CLV and CAC to boost business revenue streams? How to use CLV to develop marketing strategies? Table of Contents: 0:00 – Introduction to customer lifetime value 0:50 – Calculate the customer lifetime value 1:24 – Customer acquisition cost 1:51 – Calculate the worth of the customer 2:23 – Boost business revenue stream 2:59 – Summary You can find the complete list of videos here: • Marketing Analytics for Beginners -- At Data Science Dojo, we believe data science is for everyone. Our data science trainings have been attended by more than 10,000 employees from over 2,500 companies globally, including many leaders in tech like Microsoft, Google, and Facebook. For more information please visit: https://hubs.la/Q01Z-13k0 💼 Learn to build LLM-powered apps in just 40 hours with our Large Language Models bootcamp: https://hubs.la/Q01ZZGL-0 💼 Get started in the world of data with our top-rated data science bootcamp: https://hubs.la/Q01ZZDpt0 💼 Master Python for data science, analytics, machine learning, and data engineering: https://hubs.la/Q01ZZD-s0 💼 Explore, analyze, and visualize your data with Power BI desktop: https://hubs.la/Q01ZZF8B0 -- Unleash your data science potential for FREE! Dive into our tutorials, events & courses today! 📚 Learn the essentials of data science and analytics with our data science tutorials: https://hubs.la/Q01ZZJJK0 📚 Stay ahead of the curve with the latest data science content, subscribe to our newsletter now: https://hubs.la/Q01ZZBy10 📚 Connect with other data scientists and AI professionals at our community events: https://hubs.la/Q01ZZLd80 📚 Checkout our free data science courses: https://hubs.la/Q01ZZMcm0 📚 Get your daily dose of data science with our trending blogs: https://hubs.la/Q01ZZMWl0 -- 📱 Social media links Connect with us: / data-science-dojo Follow us: / datasciencedojo Keep up with us: / data_science_dojo Like us: / datasciencedojo Find us: https://www.threads.net/@data_science... -- Also, join our communities: LinkedIn: / 13601597 Twitter: / 1677363761399865344 Facebook: / aiandmachinelearningforeveryone Vimeo: https://vimeo.com/datasciencedojo Discord: / discord _ Want to share your data science knowledge? Boost your profile and share your knowledge with our community: https://hubs.la/Q01ZZNCn0 #customerlifetimevalue #clv #marketinganalytics #googleanalytics