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Are you struggling with Google Ads? Do you keep getting people to sign up, add to cart, or download your white papers but no one is buying your product? It's not your fault and you're not alone. Watch this video to understand how this can happen and what you can do to unleash yourself from an endless loop of conversion events without any purchases. 0:00 My $50,000 Google Ads Adventure & Disclaimer 0:15 My SaaS Background and What I Sell with Google Ads 0:28 How I Value Conversion Events 1:03 Google Ads Overview and Smart Bidding 1:32 Which Conversion Events to Optimize for? 2:20 Running an Ad Campaign Optimized for Signups 3:29 Preventing Fraud & Understanding How Google Ads Optimizes Audiences 5:00 Calculating CPA using CPC from Different Audience Segments 6:01 Using a Deeper Conversion Funnel Event to Stop Bots 6:30 Understanding Why Mid-Funnel Conversion Rates can be Misleading 7:30 More Disclaimers on How Conclusions were Reached 8:04 My $50,000 Google Ads Lesson Links Shown in Video: https://support.google.com/google-ads https://support.google.com/google-ads... https://www.diggitmagazine.com/articl... Like my content? Or maybe you like data? Check out my site: https://stevesie.com #googleads #cpamarketing #saas