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Rory Sutherland: The Psychology of Selling

Today I'm having a GAS with Rory Sutherland... Rory is the vice-chairman of Ogilvy UK and the author of 'Alchemy: The Surprising Power of Ideas That Don't Make Sense'. We discuss topics including; Creative processes, checklists and scarcity, the economic placebo effect, film, the power of colour, heat pumps, sludge content, how marketing makes great products not the other way around, music genres, nervous fliers, YouTube premium, flexible working, housing, combined incomes and plenty more! Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more... GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms. http://www.gasismusic.co.uk​​​ Thumbnail photography by Lowri Burkinshaw   / lowriburkinshawphotography   © GAS™ Music 2024 00:00:00 Introduction 00:01:24 Creative Processes, Checklists and Scarcity 00:05:06 The Economic Placebo Effect 00:09:40 Rory Discusses Films 00:12:50 Data Processing, Perception and the Power of Colours 00:17:07 Price Logarithms 00:20:08 Heat Pumps: Objective Perception versus Human Reality 00:28:00 The Bad Marketing of Meta Portal TV and Google Glass 00:31:44 The 'Back to the Office' Movement 00:34:50 The Status of Different Music Genres 00:35:56 What Advertisers Get Wrong 00:40:00 Focusing on the Wrong Things 00:45:00 Optimising the Whole versus the Component Parts 00:47:07 Treatment of Progenitors of Archetypes 00:48:44 Nervous Fliers, Insensitivity and YouTube Premium 00:52:50 Why Rory is a Zoom fan 01:00:00 The Theory of Smoking 01:02:40 Flexible Working 01:03:40 The Need for Micro-housing in London 01:06:00 The Power of Combining Income #rorysutherland #psychology #podcast