Скачать с ютуб IPR Webinar | HUNTER: Influence in America: Insights into Application в хорошем качестве

IPR Webinar | HUNTER: Influence in America: Insights into Application

Over the past decade, the media landscape has undergone dramatic shifts that impact not only the way Americans source and consume information but also the degree to which that information has influence over their lives. The pervasive 24-hour news cycle, the growing prevalence and reliance on social and digital media, disinformation fueling polarization and chronic crisis fatigue have led to reduced engagement with “traditional” news sources and widespread distrust of news media. HUNTER, a leading marketing communications agency known for earning consumer attention and managing corporate reputation, sought to understand how these shifts are impacting Americans purchasing decisions. In partnership with Libran Research & Consulting, HUNTER conducted a study exploring “Influence in America.” The study, conducted in Q4 2023, is a comprehensive look at which information sources play the biggest roles in influencing purchase choice and if and how these sources of influence vary across product sector and key demographic segment. Watch the recording to dive into the study’s findings. Resources: Download the report, here: https://hunterinfluencestudy.com About IPR: Founded in 1956, the Institute for Public Relations is a 501(c)(3) nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice. More information at https://instituteforpr.org/