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Episode 172: The Customer Acquisition Cost Formula 9 лет назад


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Episode 172: The Customer Acquisition Cost Formula

What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order. Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusines... Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1wgCdiz Customer acquisition costs are an important metric for determining the effectiveness of an organization's marketing channels. Since customers are integral to an organization's success, managers need a method of evaluating their efforts to acquire them. The customer acquisition cost, or CAC, is what helps a manager perform this analysis. In this video we discuss the importance of calculating customer acquisition costs as well as how to calculate the figure using a basic customer acquisition cost formula. View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Listen to Alanis Business Academy on the go by downloading our new podcast: iTunes: http://bit.ly/1dwKyWi Stitcher: http://bit.ly/PvPjoa Tunein: http://bit.ly/1gLsDH4

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