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Double Your Business Every Year With Derek Cormier

Summary Derek Cormier, owner of Climate Experts, shares his success in doubling his business every year since 2016 and his ability to find and retain good employees in the trades industry. He emphasizes the importance of creating a strong company culture and defining core values to attract the right employees. Cormier has developed an apprenticeship program and training system that compresses a two-year apprenticeship into three months, allowing new hires to quickly become productive technicians. He also highlights the significance of marketing and recruiting to find high-quality applicants and the importance of empowering employees to take control of their own career progression. Keywords trades, business growth, employee retention, apprenticeship program, training, recruiting, company culture, career progression Takeaways *Creating a strong company culture and defining core values is crucial for attracting and retaining good employees. *Developing an apprenticeship program and training system can help compress the time it takes to upskill new hires and make them productive technicians. *Marketing and recruiting efforts should focus on promoting the company culture, growth opportunities, and career progression to attract high-quality applicants. *Empowering employees to take control of their own career progression can lead to increased motivation and productivity. Chapters 02:08 Challenges in Finding and Retaining Technicians 04:27 Compressing Apprenticeship Training 09:27 Effective Marketing and Recruiting 13:30 Empowering Employees for Career Progression Connect With Derek: Website: climateexperts.com LinkedIn:   / derek-cormier-climate   Support Titans of the Trades: If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.