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[SpotOn Series] Scaling a Restaurant Brand With Eric Slaymaker, Founder and CEO of Wingers

Eric Slaymaker is the Founder and CEO of Wingers Restaurant & Alehouse, a family-friendly sports alehouse known for its robust craft beer selection and tasty wings. He has a rich history in the restaurant industry, following in the entrepreneurial footsteps of his father, who was a franchisee of several nationally recognized brands. Eric, along with his brother Scott, has also been a franchise owner of various restaurant brands and played a pivotal role in franchising the Wingers brand. In addition to his extensive experience in restaurateuring, Eric was a founding partner of alternative radio stations in the 1990s and often performs with the Irish rock band, The Young Dubliners. Here’s a glimpse of what you’ll learn: • [00:00] Introduction • [01:37] Creating the fun and energetic vibe of Wingers Restaurant & Alehouse • [02:19] Eric Slaymaker's motivation behind starting Wingers, inspired by his father's legacy in the restaurant industry • [07:00] How Wingers evolved from a diner to a gastropub-style alehouse over the last 30 years • [08:17] Wingers’ strategy for managing and supporting franchise locations • [14:44] Essential qualities Wingers looks for in potential franchisees and why local ownership is crucial • [17:25] How Wingers sets itself apart from other franchise opportunities by targeting smaller markets • [20:42] Key considerations for finding a successful restaurant location • [25:32] Eric's vision for modern marketing strategies and creating messages that resonate • [29:19] Why Eric chose to open an alehouse instead of a steakhouse or a Mexican restaurant In this episode… The restaurant industry faces dynamic challenges and evolving consumer preferences, requiring constant adaptation for success. What strategies can entrepreneurs adopt to sustain their business during uncertain times? According to restaurant industry veteran Eric Slaymaker, adaptability and operational efficiency are key to thriving in the restaurant business. Eric emphasizes the importance of building strong teams, focusing on customer experience, and maintaining a flexible approach to menu offerings. These strategies helped him navigate economic downturns and changing consumer preferences. On this episode of the Top Business Leaders Show, Rise25's Chad Franzen welcomes Eric Slaymaker, Founder and CEO of Wingers Restaurant & Alehouse to discuss his journey in the restaurant industry, lessons learned from his years of experience, and insights on how to stay competitive in a rapidly evolving market. Eric shares why Wingers is a good franchise opportunity and describes the ideal franchisee. He also reveals which menu item has replaced wings as the brand’s most popular offering. Sponsor for this episode... SpotOn: Today’s episode is brought to you by SpotOn. SpotOn has transformed the merchant service industry by providing the tools and support your business deserves at a price that puts money back into your pocket! SpotOn’s team wants to empower all of their merchants by merging payment processing with simple customer engagement tools, all in one easy-to-use platform. As a business owner, you are focused on managing your daily operations and engaging your customers. You don’t have the time, energy, or excess funds to devote to multiple complicated platforms! That’s why SpotOn is focused on helping you build long-lasting customer loyalty while saving you time and money through our all in one system. Whether you are a merchant or a consumer, SpotOn wants to be more than an average payment processor. SpotOn aims to exceed your expectations by valuing simplicity, maintaining flexibility, and celebrating innovative collaboration. Let SpotOn help you do business the right way. Partner with SpotOn today! Visit spoton.com today to schedule your free demo or to view SpotOn’s products. You can also call SpotOn at 877.814.4102 at any time. Let SpotOn help you make the difference with your business!