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What's Bling Got to Do With It by Marie-Anne Snäll

Marie-Anne Snäll is the Marketing Manager at Crane Currency, where she has worked with central bank and government security printing customers for around 20 years. Her introduction to the banknote industry began at Tumba Bruk, Sweden, a state-owned printing works and paper mill, which is now the home of Crane Currency's paper production, sales, design, and marketing. In her role, she collaborates with all parts of the company, including printing works, product management, R&D, sales, design, and customer support. Her work in the marketing team involves customer outreach programs, product launches, and communications. She is driven by the process of turning vision into results through teamwork and supporting customers with their programs. In her presentation, Marie-Anne explores the concept of "Bling" applied to banknotes. According to Merriam-Webster's online dictionary, bling refers to flashy displays of wealth and status. It encompasses expensive and ostentatious possessions, often blurring the line between real and fake, using showy displays to appear stronger and wealthier than reality. At Crane Currency, ensuring that their customers' banknotes cannot be imitated is of paramount importance, making bling's connection to imitation and attracting attention particularly relevant. Marie-Anne's insights highlight the delicate balance between authenticity and appearance in the world of currency design and security.