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Most Important Local SEO ranking factor? Keywords in Brand Name

Is your competition outranking you because they have better brand name for the search engine? 00:02 - Introduction: The importance of keywords in brand names for SEO success. 00:36 - Entity-Based Search: Explanation of Google's Hummingbird and RankBrain updates. 01:10 - The SEO Hack: How using certain keywords in brand names can trick Google. 01:42 - Exact Match Domains: The power of using city and service in brand names. 02:17 - Case Study: Example of Tree Service Grand Rapids ranking success. 02:46 - SEO Settings Adjustment: Fixing brand names in SEO settings. 03:15 - Google's Brand Definition: How Google identifies brands through logos and names. 04:11 - Brand Name Importance: Why brand names become more valuable over time. 05:12 - Exact Match Domains Debate: Discussion on keyword stuffing in domains. 07:31 - Challenges with City Names: Limitations of using city names in brand names. 09:52 - SEO Strategy: Why a strong brand name isn't always necessary. 10:20 - Competitive Analysis: Example of Chicago Roofing brand rankings. 11:18 - Brand vs. Keyword: Google's challenge in differentiating brands from keywords. 12:16 - The Power of Brand Names: How specific brand names can lead to better rankings. 13:19 - Branding Strategy for Local Businesses: Advice for using city names in brand names. 14:45 - Example of Brand Impact: How brand names influence rankings for dental services. 17:46 - Advanced SEO Techniques: Using niche brand names for better ranking opportunities. 18:14 - Teeth Whitening Example: Analysis of competitive keywords for dentists. 19:11 - Brand Strategy for Dentists: Suggestions for leveraging new brand names for services. 20:40 - Conclusion: Encouragement to explore brand-focused SEO strategies. Best local SEO lead generation coaching program: https://ippei.com/coaching/