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Only 50% of Record Buyers Own a Turntable: Vinyl Revival Ending?

I spent some time exploring recent Luminate and RIAA reports that uncover some shocking statistics about vinyl record consumers. This includes the fact that only 50% of vinyl record buyers ACTUALLY own a turntable. Plus, 1 in every 15 records sold last year was by Taylor Swift. With this in mind. Does that mean that the Vinyl Revival (as it is) has become more about merchandise and celebrity? Let's take a look at some figures, including the annual units of vinyl records sold year-on-year, plus some other revealing data for (hopefully) some signs of hope. Partner/Sponsor Discounts: ______________________________________________________________ GrooveWasher (Use code: SOUNDMATTERS10 for 10% Off) https://www.groovewasher.com/ Twelve Inch (Use code: SOUNDMATTERS10 for 10% Off) https://twelve-inch.com/ VSS Record Sleeves (Use code SOUNDMATTERS10 on checkout): https://vinylstoragesolutions.ca/soun... Soundeck Dampening Products (Use code SOUNDMATTERS10): https://soundeck.bigcartel.com Vinyl Pursuit - Vintage Vinyl Online: (Use code SOUNDMATTERS15): https://vinylpursuit.com/ Sources & Links: ________________________________________________________________ Luminate Report - End of Year 2023: https://luminatedata.com/reports/year... Luminate Report - Top Entertainment Industry Trends: https://luminatedata.com/reports/sxsw... Wikipedia - Vinyl Revival - Includes some of the RIAA sales figures. https://en.wikipedia.org/wiki/Vinyl_r... Media Articles: ________________________________________________________________ https://www.musicweek.com/labels/read... https://www.billboard.com/pro/vinyl-a... https://www.forbes.com/sites/conormur... https://www.billboard.com/pro/taylor-... https://www.nme.com/news/music/one-in... #vinylrecords #recordcollector #vinylcommunity #vinyl #vinylrevival