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Tools of The Trade: Thrive Ultimatum

What do you think about time sensitive offers? They are super annoying, right? Well, they can be. Especially when they create false scarcity… on your first visit to the website. (Read full article - https://goo.gl/7ZWwG2) What can be more annoying than someone putting a figurative gun to your head and saying last chance to “[insert any CTA] ends NOW”? Tick tock. Even worse is when that artificial timer completely takes over your website experience. You’ll get a screen filler lightbox that covers the entire screen, topped with a giant countdown. You can’t do anything but heed the countdown, or risk getting click-shamed for continuing on to your desired page. Talk about frustrating. But limited time offers are proven to work On the other hand, limited time offers do lead to action. And if you entice people to make a decision, your sales will rise. It's human nature to avoid FOMO, and nobody wants to regret missing out on a killer offer that is about to expire. Limited time offers work, especially when they are genuine. Here are some real world examples of limited time offers that actually make sense. A Kickstarter project launching a product in a short timeframe If you have the product available all the time, there is no need to buy right away. But with Kickstarter, you are pre-funding a new product development. If you don't give them the funds, they can't afford to make the product! So your action is required for the product to work. The time-sensitive call to action for pledges during a limited time period works. And it works tremendously well. Holiday deals like black Friday sales What about the holidays deals? Many sales, discounts, and promotions are seasonal, happening around a certain time of the year. You know, Black Friday deals and the Christmas shopping season. They work because we expect the offer to go away when the fixed-time period ends. They are genuine, and they work well for all types of businesses. Online and offline. Genuine is the key. Because smart consumers can see through false scarcity immediately. Thrive Ultimatum Review: How we develop our time-sensitive offers From our experience, limited time offers work really well. And we use Thrive Ultimatum to get us there. Thrive Ultimatum was actually a key component of our biggest launch to date. You can read about the six-figure launch on the Thrive Themes blog. So what is Thrive Ultimatum? Thrive Ultimatum is an urgency-creating marketing tool that’s built on the WordPress platform. We use Thrive Ultimatum to manage our launch efforts and other limited time offers. The software controls what is displayed, when it is displayed, and when to lock down the content that is no longer available. The reasons we love Thrive Ultimatum Here are 6 reasons why we chose to use Thrive Ultimatum as our scarcity marketing tool. Because our sites are all built on WordPress: This plugin is native to WordPress so we don’t need to use a third party technology. We love that it’s plug-and-play in our existing environment. Beautiful templates for countdown display: There’s beautiful templates built-in the plugin. We can create a professional looking countdown timer with just a few clicks. Easy control of where widgets are displayed: There’s a few display location options for the widget. You can have the widget to display at the top of the screen, as a top ribbon. Or bottom of the screen or elsewhere on the screen. And it’s again done with just a single click. Integrates with existing marketing seamlessly: If your website is built with WordPress as the content management system, then this plugin integrates seamlessly into the ecosystem. It works well with other Wordpress plugins. Multiple types of campaigns for multiple needs: Depending on the marketing campaigns you’re running, you can select a Thrive Ultimatum campaign to fit your needs. We welcome how flexible and versatile this tool is. Allows us to focus on doing better marketing!: It allows us to focus on what’s most important, and not having to worry about the technology. We don’t need to pull all-nighters to figure out how to cookie a certain segment of website visitors. It just happens right within Thrive Ultimatum, it’s almost like magic. Let’s go under the hood So what’s under the hood of Thrive Ultimatum? How does the magic happen? Let's talk about the key features of this software, and how we use them to build scarcity into our marketing campaigns. (Read full article - https://goo.gl/7ZWwG2)