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Retail Management: Definition & Key Functions | Retail Dogma

The Training Resource for Professional Retailers https://www.retaildogma.com/ The key to effective retail management is in coordinating the different functions, with the end goal of providing customers a great shopping experience, through a good curated product assortment and great service at the store. A retail organization will have 2 sets of functions 1. Support functions: These are the functions that enable the business, but they are not specific to the type of business being run, such as Human Resources, Marketing, Finance & Accounting 2. Core Functions: these are the ones specific to the retail industry and they are divided into commercial functions and operational functions. Learn More: https://www.retaildogma.com/retail-ma... ABOUT US: Retail Dogma is an online platform that teaches retail & ecommerce; from the very basic knowledge for beginners, to the most actionable, technical, advanced knowledge. All the materials are prepared by professional retailers with more than 14 years of experience. We cover everything, from buying products, pricing, merchandising, managing sales, managing inventory, managing cash flow to managing financials.