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The Uppsala Internationalization Model and its limitation in the new era | Podcast

The Uppsala Internationalization Model, a prominent theory in international business studies, is examined in this article. The model proposes that companies gradually expand their international operations, beginning with small, incremental steps like exporting, and eventually progressing to foreign direct investment. However, the article argues that the model's limitations become apparent in the contemporary business environment, which is characterized by rapid technological advancements, globalization, and increased competition. The author argues that the model fails to adequately address factors like the emergence of "born global" companies, the increasing importance of service industries, and the changing nature of market knowledge in the digital age. Ultimately, the article advocates for a more dynamic and multidisciplinary approach to studying internationalization in order to better understand and explain the complex realities of international business in the 21st century. ----- digitPro is a collective of digital wizards, masters of content production, digital promotion, and publishing, here to turn your vision into a digital reality. Read more: https://www.digitpro.co.uk/