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The Rise of Rello Dreamer | What's The Word Podcast

In this captivating episode of What's the Word, Jimmy and Jaye sit down with Rello, a multi-talented artist, producer, and entrepreneur hailing from Chicago. Rello opens up about his incredible journey from battle rapping in high school to landing his first record deal at 15. The conversation dives deep into Rello's music process, his growth as an artist, and how he's helping push Chicago's unique sound to the forefront of the music industry. You’ll get an inside look at his upcoming album Stick to the Plan and learn about his vision for the future of his label, Creative Minds and Goals. Key Discussion Points: The Early Days: From Battle Raps to Record Deals: Rello shares stories from his high school days, battle rapping in the lunchroom, and how that led to his first record deal at just 15 years old. He reflects on the pressure of competing with industry heavyweights like Chris Brown and The Game while still a teenager. Upcoming Album: Stick to the Plan: Rello reveals the inspiration and two-year production process behind his highly anticipated album. He breaks down his creative process, working alongside his collaborator Joey 88, and talks about the standout tracks, including Roll With Me and Love & Happiness. Chicago Music Scene & Building a Legacy: Rello discusses the importance of Chicago’s music scene, the influence of local talent, and the need for more infrastructure and resources to keep the city's artists from having to move to other cities to find success. Growth as an Artist: Rello speaks candidly about how his music has evolved over the years. From his early days of ghostwriting to now running his own label, Rello shares how he's taken the lessons learned from his mentors, like Gemstones, to continuously grow and refine his sound. What’s Next for Rello: Rello outlines his future goals, including taking his album on tour and expanding his brand beyond Chicago. He also highlights his clothing line, Creative Minds and Goals, which will be launching alongside the album release. Memorable Quotes: On Competing at 15: "I was in high school trying to compete with artists like Chris Brown. That kind of pressure either makes you or breaks you." On the Creative Process: "We don't write too much—we just go in the studio and punch in. The music has to feel raw and natural." On Evolving as an Artist: "When you're younger, you're rapping about things you don’t even have. But as you grow, your story changes. Now I’m giving people the real deal." On the Chicago Music Scene: "We need more resources here in Chicago. Our talent is undeniable, but too many artists have to leave to find success." Follow us on social media: Spotify: https://open.spotify.com/show/2TWC64E... Facebook: https://www.facebook.com/share/r/kW1Q... Twitter/X: https://x.com/wtwjimmyandjaye?s=21&t=... Instagram: https://www.instagram.com/cap_jayee?i... https://www.instagram.com/p/C-nc4TLO_... https://www.instagram.com/wtwjimmyand... https://www.instagram.com/macdaddy_br... https://www.instagram.com/deuceskkiii... https://www.instagram.com/rellodreame... Shot and Edited by Steve: https://www.instagram.com/steveisblac...