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Fundamentals of UX Writing | WANDR Lunch & Learn

What is UX Writing? How do we produce quality texts? And that it represents the brand’s personality? How can designers acquire skills to create better UX-Writing? How can you test your content? Ever heard of a Cloze test? Today most companies understand the huge role design plays in creating a delightful user experience. Nevertheless, writing still gets put off to the last possible minute, or, not even that, and designers design using Loren Ipsum instead of defining the actual words that the user will interact with. To make sure design is successful and that it creates value it is imperative that the words are direct and usable. As well, through research and validation techniques you can identify the right words for a particular target user. The writing on research and the best practice defined by UX-writing. Want to understand how to build better products that produce more ROI? Tune into this talk and find out how to create writing that is based on real user needs. 1:52 – Fundamentals of UX Writing 13:37 – UX Writing Process 23:59 – Microcopy Tips 30:08 – Workshop 38:20 – UX Writing and Research 43:53 – User Testing 53:28 – Q&As with the team Follow us: @wandr instagram   / wandrstudio   https://instagram.com/wandrstudio?igs... Get to know the Wander team and the projects we do here: https://wandr.studio/ Get to know our work in detail at https://wandr.studio/blog/ SNIPPETS Writing the art of designing … 2:10 - 2:34 Fundamentals of UX Writing 4:57 - 5:25 Types of content testing 44:00 - 44:10