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Lisa Erickson, Sleep Number

Loyalty360’s Mark Johnson spoke to Lisa Erickson, Sleep Number’s senior director of customer relationship management, loyalty and creative production services, about customer loyalty and Sleep Number’s InnerCircle Rewards Program. Studies have shown that sleeping is essential to a person’s health, with analysis suggesting that sleeping five or fewer hours per night could increase mortality risk by as much as 15 percent. That is why mattress companies such as Sleep Number suggest choosing the correct bed and setting is important. Sleep Number, a Minnesota-based brand, offers Sleep Number 360 smart beds that deliver proven, quality sleep through effortless, adjustable comfort. Its integrated SleepIQ operating system captures over 13 billion biometric data points every night and offers actionable insights to improve your overall sleep health and wellness.