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The SaaS business model has risen to popularity for many reasons - it’s fast-paced, creates residual revenue streams, and well, the multiples are strong. However, while many are flocking to reap the benefits of the SaaS model, truly understanding how it works sustaining success over time is not as easy as some make it look. Rajesh is going to walk you through the key elements of winning the long game in SaaS - how to win customers, how to create long-term relationships, and how to avoid churn. He will also provide insights on the differences between commercial and enterprise customers and the key metrics to keep an eye on as you grow your business. Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://bit.ly/2IlxeYl Twitter: / saastr LinkedIn: / 2724976 Quora Group: https://www.quora.com/q/cloud Facebook: / saastr Instagram: / saastr Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8