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Why Hardware Companies Fail: An Industrial Designer's Take

This is my perspective on common pitfalls of companies and projects. I'm drawing on about 9-10 years of professional industrial design experience, and I hope that you can learn from my past successes and mistakes. Here are the timestamps: 0:00 Intro 0:42 Address a problem and solve it 1:48 Understand your user and use case 2:14 Be specific 2:50 Establish a clear vision 3:18 Everything should be in service of the vision 4:18 Craft the vision as a team 4:30 Never design by committee 5:02 Keep the design goal simple 7:29 Communicate 8:52 Consult with experts 10:03 Waiting too long to launch 10:38 Launch early 11:53 Always question your assumptions 12:51 It's okay to course correct 13:25 Summary JOIN THE DISCORD CHAT AND TALK DESIGN (this link only works for 50 uses):   / discord   Enroll in my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO Join my mailing list to get notified of special announcements: https://www.studioello.com/mail Join my discord channel and talk to me:   / discord   Follow me on Instagram:   / mauriellodesign   Follow me on LinkedIn:   / mauriellojohn   Check out my Behance: https://www.behance.net/mauriellodesign Want to learn more about my work? Check out my portfolio: https://www.studioello.com Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1 John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. As always, this video is merely my opinion.