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Why has this retailer never discounted his products in ten years... and survived?

For almost ten years Lords of War Games has been operating surrounded by dozens of other retailers that offer steep discounts on the main products they sell. Not only have they survived through a pandemic, global shipping crisis and the rise and fall of companies that they had inventory for, but grown. Welcome back to Inside Tabletop. In this series I talk to people that live and work in Gaming, getting them to share their insights on the business of game entertainment. Check Chris's models and shop out HERE: https://lordsofwargames.com/ If you're a Patron; this episode is also available as an exclusive audio Podcast today as well! GMG is publicly supported. Become a backer on Patreon to ensure new content and that the Studio can continue:   / guerrillaminiaturegames   Join us on DISCORD:   / discord   Want to challenge Ash to a game? Email him at [email protected] or message him through his Facebook Page! Follow Ash on Facebook:   / outofthebasementintothestreets   GMG Measuring Gauges and Tokens available HERE: http://deathraydesigns.com/product-ca... GMG T-Shirts and Hoodies HERE: https://shop.spreadshirt.ca/guerrilla... Intro and Outro music used via Creative Commons "Benji" by Dyalla