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In this episode, we explore fintech's future with Itai Damti, CEO of Unit. Despite skepticism about Banking as a Service (BaaS), Itai highlights its growth and innovation potential. He offers insights into fintech's evolution, the significance of infrastructure, and challenges common misconceptions about BaaS. Join us for a deep dive into software and finance with a leading industry thinker. 00:00 Is Banking as a Service Dying? 01:05 The Future of Finance: Embedded 02:30 Fintech's Next Big Wave 03:53 BaaS Uncovered 04:07 NV's Game-Changing Strategy 05:17 Horizontal vs. Vertical Fintech 06:38 Baseline's Niche Banking 07:35 Verticals: The Fintech Frontier 09:53 Variable's Payment Revolution 11:29 Money with Purpose 12:53 Fintech's New Business Models 14:43 Vertical SaaS: The New Giants 16:06 Fintech Challengers Taking Over 17:31 The Stickiness of Vertical Solutions 18:41 Fintech Eases Accounting 19:51 HR and Fintech Merge 20:48 Entry Barriers in Fintech Lowered 21:01 Infrastructure's Key Role 22:13 Banks: The Unsung Heroes 30:03 Convention vs. Configuration 36:30 What's New in Fintech Products 41:09 Exciting New Features 43:28 Partner Banks Level Up 44:11 Making Interest Simple 45:21 Charge Cards Made Easy 47:42 Forecasting Fintech's Future ___ Connect with Rex on social media: LinkedIn: / rexsalisbury Twitter: / rexsalisbury TikTok: / rex.salisbury Instagram: / rexsalisbury