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Globalization, Americanization and McDonaldization by George Ritzer, Popular Works |Sociology

NTA NET Sociology - https://www.doorsteptutor.com/Exams/U... IAS Mains Sociology - https://www.doorsteptutor.com/Exams/I... NTA NET Paper 1 Online Crash Course - https://www.doorsteptutor.com/Exams/U... NTA NET Paper 1 Mock papers - https://www.doorsteptutor.com/Exams/U... NTA NET Paper 1 Practice questions - https://www.doorsteptutor.com/Exams/U... NTA NET Paper 1 Postal Course - https://www.examrace.com/NTA-UGC-NET/... NCERT, Yojana, Kurukshetra, Down to Earth, Science, Social Studies and More interesting topics subscribe at Examrace:    / examrace   NCERT, Yojana, Kurukshetra, Down to Earth, Science, Social Studies and More interesting topics subscribe at ExamraceHindi:    / examracehindi   For classes nursery to class 5 videos subscribe to FunProf:    / funprof   For Science Class 11-12 and important topics subscribe to DoorStepTutor:    / doorsteptutor   McDonaldization The McDonaldization of Society, 1993 George Ritzer Developing new means of consumption Influenced by Weber’s work – Rationality Formal rationality of modern world Four dimensions: Efficiency Predictability Quantity over quality or calculability Substituting humans with machines or control Eg Fast food McDonaldization reflects Americanization McDonalization of credit cards Fast money Easier loans Preapproved cards Increased consumption Large debts Dehumanized employees, low/no interaction Customer service robot like Globalization Share of culture, products, money across borders with the help of trade, technology and communication, etc. Linking economies Social process Exchange of culture, traditions, values too Economic interdependence Chapters: 0:00 Globalization, Americanization and McDonaldization 0:18 Isolation 1:09 Americanization 4:34 McDonaldization 8:11 McDonaldization Reflects Americanization 9:38 Globalization 13:18 Popular Books 13:24 Questions #globalization #americanization #mcdonaldization #georgeritzer #popularworks #popularbooks #testprep #ugcnet #doorsteptutor #examrace