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Why Menswear Is So Damn Boring

In today's video I answer a lot of your fashion questions including why menswear / men's fashion is so boring, how luxury brands continue to make constant profits and why sustainability in fashion is a bit of a fad. When the French Revolution finally drew to a close in 1799, menswear was changed forever. Wool and cotton were favored over silks, somber colors were preferred over previously popular powder blues, pinks, and greens, and the tail coat and pantaloons would become the new uniform for the 19th century man. 4 inch red high heels; intricately embroidered silks and velvet; long, carefully curled locks: these were the lavish hallmarks of men’s fashion during the reign of King Louis XIV of France. Are you surprised? In mainstream fashion today, high heels, tights, and embroidered fabric are often seen as trademarks of women’s clothing. When you think of the term “men’s fashion”, the first image that comes to mind may be a simple charcoal suit, perhaps jeans with a leather jacket. Men’s clothing is dominated by neutral, muted colors, men’s trousers are not skin tight or ever above the knee, and the textiles range from denim to cotton to polyester with little variation. So what changed between now and then that caused such a dramatic departure from the extravagance of 18th century fashion? The answer lies in the shift of cultural and societal attitudes through the turn of the century. During the reign of King Louis XIV, opulence and luxury became the height of fashion. Louis XIV forged France’s ‘luxury industry’ that still persists today: textiles, jewelry, furniture, and clothing became major sources of revenue, and scrupulous rules dictating court dress and etiquette created a captive market for French-made clothing and jewelry. Louis XIV believed that “luxury was necessary not only to the economic health of the country but to the prestige and very survival of the monarchy”, and thus the extravagance of French fashion flourished during he monarch. When the sun set on King Louis XIV’s rule, the flamboyance of men’s fashion was extinguished. During the French Revolution, the ornate fashions that characterized the monarchy became symbols of oppression and inequality. The frivolity and highly impractical nature of court wear served only to emphasize the ruling class’s idle, otiose lifestyle, contrasting heavily with the utilitarian garments of common laborers. The ruling force in revolutionary France, the Jacobins, outlawed superfluous decorations like taffeta and lace in an attempt to promote fraternity instead of privilege. In fact, during the French Revolution, the rebels were dubbed the ‘sans-culottes’ or “(the people without breeches,” because of the loose floppy trousers they adopted. Donning the wrong style of clothing became a deadly offense- wearing the styles of the aristocracy or not displaying the colors of the rebellion could lead to execution via guillotine. During the same era, a similar fashion shift was occurring across the English channel: a social movement coined as “dandyism”. This movement overturned the tradition of superfluous excess, condemning the “extravagance and ostentation of the previous generation, and of sympathy with the new mood of democracy.” The British champion of dandyism, Beau Brummell, led the movement for better tailored and higher quality garments in lieu of the highly impractical styles of nobles. Dandyism emphasized hygiene and more simplistic silhouettes, encouraging the return to “civility and philosophy”. His iconic ensemble of trousers, jacket, shirt and cravat was the foundation of the modern suit. In the span of 20 years, men’s fashion changed irrevocably. Gone were the frilly, embellished gowns of the French aristocracy; the silken robes of the monarchy, and the opulent garments of men’s fashion. As a reaction against the French government and the superfluity of the era’s fashions, menswear morphed into what we know today: long pants, muted colors, and understated silhouettes. Valentine's Day Gifts Under $25 at Nordstrom bit.ly/3OyflHb Bags Under $750 at Vestiairecollective bit.ly/49nrfM8 Gifts Under $50 at Katespade bit.ly/42nVW1v Free Roses candle (35g) with all orders of 130€ and more. Code: ROSE bit.ly/42rjfHv Let there be live Your next best-night-ever is waiting. And we have the tickets bit.ly/3SKu18v MY E-BOOK (EFFECTIVE WAYS TO LEARN ABOUT FASHION): https://www.thefashionarchivemag.com/... SOCIAL MEDIA: https://linktr.ee/fashionroadman #menswear #mensfashion #fashion