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Write Creative Briefs With This 1 Simple Method

When a client gives a new project, it is the strategist’s job to translate the problem from the business perspective to the consumer perspective. The output is what we call a creative brief — the distillation of the business problem into a consumer problem. ————————— 🔴FREE STRATEGY RESOURCES ⚡️STRATEGY MATE - https://strategyfinishingschool.com/l... 📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/l... 💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/s... ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🟢FOLLOW ME ON INSTAGRAM:   / byjuliancole   TWITTER:   / juliancole   LINKEDIN:   / juliancole   ————————— 🔴ABOUT ME I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.