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Building a High-Impact, Data-Driven Marketing Team | EmpowHERed Podcast

In this episode of the EmpowHERed by UMortgage Podcast, host Kahren Oxner talks with Corie Meredith, VP of Marketing at UMortgage, about her journey from a social media coordinator to leading one of the most innovative marketing teams in the industry. Corie dives into the strategies and leadership principles that helped her build a marketing powerhouse, from fostering creativity and collaboration to embracing data-driven decision-making. She also shares insights on scaling UMortgage’s direct-to-consumer efforts and building a team that thrives on innovation, all while staying true to the company’s core values. If you're looking to understand the secret to marketing success and leadership in a fast-growing company, this episode is packed with valuable takeaways. Why Leadership and Innovation Matter: Corie emphasizes that leadership, innovation, and a commitment to team collaboration are the driving forces behind UMortgage’s marketing success. Whether you're a leader or an aspiring marketer, this episode provides a blueprint for building a high-performing team and driving growth. Chapters: 0:00 Intro 1:00 Corie’s Leadership Journey and Team Building at UMortgage 4:30 Strategies for Driving Marketing Success 8:15 Building a Data-Driven and Creative Marketing Team 12:45 Leading with Core Values and Collaboration 18:00 Scaling UMortgage’s Direct-to-Consumer Efforts 22:30 Leadership Lessons and Mentorship Insights 28:00 Corie’s Vision for the Future of Marketing at UMortgage CONNECT WITH US: Like: UMortgage Facebook Follow: UMortgage Instagram Connect: UMortgage LinkedIn UMortgage NMLS# 1457759 #careerresilience #customercentric #womeninmortgage #worklifebalance #mentorshipmatters #passiondrivensuccess #empoweringwomen #marketing #socialmedia #podcast