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Design for Eye Movement for Better User Engagement

In this episode, I’ll explain the popular F and Z eye movement reading patterns and clarify when each one should be utilized for optimal user engagement and marketing effectiveness. From there, we'll move on to some common design pitfalls that can disrupt these patterns, and finally discuss some instances when it might be beneficial to break these rules. Use well known eye movement patterns to remove friction and enhance your own design strategies! #uxresearch #uxdeisgn #heatmap CHAPTERS === 0:00 Introduction 1:14 On Eye Behavior 1:58 When Something Has Too Much Visual Attention 3:06 F-Pattern Examples 3:2 9 Z-Pattern Examples 4:24 Microsoft Teams Landing Page Critique 7:06 When to Break the Rules 7:30 Conclusion ATTRIBUTIONS === Music by Bensound Video by Angela Roma : https://www.pexels.com/video/close-up... Baby Photo: via kissmetrics Photo by Polina Zimmerman: https://www.pexels.com/photo/photo-of...