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Jobs To Be done Framework: Goals, Hypotheses and JTBD interview

More about how to implement Jobs To Be done Framework and list of questions - https://www.dashly.io/blog/how-to-imp... We keep talking about Jobs To Be done Framework. Today we’re going to talk about three of the six JTBD Research steps: 1️⃣ - Define research goal. For starters, we have to find the goal of our research. What is it that we want to research and what we want to know as a result. 2️⃣ - Formulate job story hypotheses. On this step, we’ll need to define jobs based on our experience and the experience of our customers. 3️⃣ - Make interviews. Observing and gathering customer insights. Timecodes 00:00 - Intro 00:33 - 6 steps how to nail JTBD practice 01:22 - Define the research goal 02:27 - Formulating job story hypotheses 04:23 - JTBD Interview 07:49 - Summary ___ Stay connected with Dashly Our blog: https://www.dashly.io/blog/ Facebook:   / dashlyio   Twitter:   / dashlyio   LinkedIn:   / dashlyio   #JTBD #productmanagement #userresearch #digitalmarketing