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Why Are ‘Item’ Numbers Still Relevant?

The Swaddle team explores the history of 'Chaiyya Chaiyya,' Helen's cabaret dances, Madhuri Dixit ending the vamp/heroine binary, and 'feminist' item numbers, to understand whether the 'item number' can be empowering. Correction: The dates mentioned in the sources for some of the songs are inaccurate. Here are the corrected sources: At 1:07 -- Mayya Mayya (2007) At 3:11 -- Yeh Hawas Kya Hai (1974) At 5:15 -- Yaarana (1995) At 6:54 -- Mehboob Mere (2000) Research Sources: 1. The Item Number: Cinesexuality in Bollywood and Social Life by Rita Brara (https://www.epw.in/journal/2010/23/sp...) 2. Chapter 3 (Misogyny and Erotic Pleasure in Bollywood’s “Item Numbers”) in Misogyny, Toxic Masculinity, and Heteronormativity in Post-2000 Popular Music by Suman Mishra (https://link.springer.com/chapter/10....) 3. Item Number/Item Girl by Akshaya Kumar (https://www.researchgate.net/publicat...) 4. Film Dance, Female Stardom, and the Production of Gender in Hindi Cinema by Usha Iyer (https://d-scholarship.pitt.edu/22815/...) 5. The story behind Madhuri Dixit’s ‘Ek Do Teen’, the most famous counting exercise in Hindi film music by Scroll staff (https://scroll.in/reel/872889/the-sto...) 6. Stardom Ke Peeche Kya Hai?/What Is behind the Stardom? Madhuri Dixit, the Production Number, and the Construction of the Female Star Text in 1990s Hindi Cinema by Usha Iyer (https://read.dukeupress.edu/camera-ob...) 7. Of Names of Women in Hindi Cinema: An Exploration in Semantics by Anindita Ghose (https://www.researchgate.net/publicat...) 8. What Led to the Debate on ‘Vulgarity’ in 1990s India? ft. Shohini Ghosh (   • What Led to the Debate on ‘Vulgarity’...  ) 9. The Troubled Existence of Sex and Sexuality: Feminists Engage with Censorship by Shohini Ghosh (https://www.academia.edu/44225499/The...) 10. What Is Behind Film Censorship? The Khalnayak Debates by Monika Mehta (https://legacy.chass.ncsu.edu/jouvert...) 11. Framing the Body and the Body of Frame: Item songs in popular Hindi cinema by Ravneet Kaur (https://www.researchgate.net/publicat...) 12. 'Is it time to bury the item song? The answer can only be yes' by Damini Kulkarni in The Scroll (https://scroll.in/reel/897299/is-it-t...) 13. 'Are item songs passe?' by Uma Ramasubramanian in The Asian Age (https://www.asianage.com/entertainmen...) 14. Dr. Shohini Ghosh on Savita Bhabhi, Media Censorship, and Queer Cinema in India by The Swaddle team (https://dashboard.simplecast.com/acco...) Credits: Edit and Motion Graphics: Bavana Gone Art Director: Neha Shekhawat Scriptwriter, Voiceover: Anahita Sachdev Sound Design & Mixing: Pranav Ratra Visual Researcher: Avishi Gupta Creative Director: Shrishti Malhotra Executive Producer: Karla Bookman Don't forget to subscribe to our channel: https://www.youtube.com/c/TheSwaddleT... Check out our website: https://theswaddle.com/ Instagram:   / theswaddle   Twitter:   / theswaddle