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Hiscox CyberLive Campaign

In a media first, we are using real-time cyber attacks in the creative for our latest advertising campaign – CyberLive. Three ‘honeypot’ servers (the type of servers typically used by a small business) were set-up specifically for the campaign and the data from them feeds into live digital posters at prominent stations and roadside across 37 sites from London to Glasgow. Each time a cyber attack occurs, it triggers a pulsing red light on the poster, which gradually builds as further attacks occur and resets every 24 hours. The more attacks there are to the servers, the more the poster headline visually reacts.