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Do you remember @Pepsi ka “Ye dil maange more” campaign? The purpose of the campaign was to instigate a sense of Fun, Excitement and Togetherness. @SurfExcelDaagAcheHai ka “Daag Achhe h” campaign. It literally changed the perception from Undesirable dirt or dust to Active Learning experience for Children @SwiggyIndia ka “What a Delivery” Campaign. The purpose was to emphasise on Swiggy’s Anytime, On time delivery. Do you know what is common in all the campaigns? - These are all Purpose Driven Campaigns. Join us for Our podcast, "Purpose Driven Branding: Let's find out how do brands solve problems," featuring Nirbhaya, Associate Director - Account Management at @DentsuWebchutney hosted by Sudhanshu Malik, founder of Branding Blueprint with Sudhanshu.