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Playing Your Part- Creating Ecosystems of Effectiveness - CMO Panel
2 месяца назад
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Tony Miller
Ankeeta Deb
Swagat Choudhury
Deon Pillay
Toni Allen
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Aon
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Playing Your Part- Creating Ecosystems of Effectiveness - CMO Panel
In an era where collaboration and interconnectedness define success, understanding the business ecosystem's- and your role within it - is paramount. An effective ecosystem that can enable success extends far beyond traditional channel partners. It encompasses all the stages from product design to market delivery, including testing, sourcing, and customer advocacy. Today- marketing success extends beyond the traditional marketing team function- everyone must play their part. This panel will discuss: A new dynamic - WHO is involved in an effective ecosystem in todays business landscape? Why are the development of ecosystems so important to today’s marketing strategies? What challenges can arise from so many moving parts-both internally and externally? Participation vs Ownership - Why being an effective participant is as critical as owning the process. Speakers: Tony Miller, Former CMO Ankeeta Deb, Growth Marketing EMEA at Aon Swagat Choudhury, Global Director-Digital at Mars Deon Pillay, Head of Marketing Operations at Legal & General Toni Allen, Chief Engagement & Growth Officer at IET @inspiredBmedia || www.inspiredbusinessmedia.co.uk
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