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Episode 5: No Sacred Cows | Coke vs. Pepsi | Business Wars

Don't miss the full season of Business Wars: Coke vs. Pepsi:    • Coke vs Pepsi | Business Wars   Episode 5: No Sacred Cows With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. He’ll stop at nothing to bring Coca-Cola fans New Coke—whether they like it or not. You're listening to Business Wars from Wondery! https://wondery.com/shows/business-wars/ In this season of Business Wars, we dive deep into the development of Coca Cola / Coke and Pepsi Cola and the competition to become the top soda pop producer in the world. Learn about how pharmacist John Pemberton has invented a dynamite health tonic, Charles Guth, Pepsi, an upstart Coca-Cola imitator, Pepsi Challenge, Cindy Crawford iconic Pepsi ad, why Coca-Cola bottles have that iconic silhouette and so much more! Series Description: Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers. Connect with Wondery http://wondery.com/shows   / wonderymedia     / wonderymedia     / wonderymedia   #Wondery #BusinessWars #CokevsPepsi #CocaCola #PepsiCola