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10 Ways to Build Anticipation for Your Music (The DIY Musician Podcast, Episode 330)

There's too much music out there now for an average listener to care about YOUR SONGS just because they're available on streaming platforms. That's why you need to create anticipation BEFORE your new music launches. In this episode we'll discuss how to do exactly that, drawing lessons from artists such as Walk Off the Earth, Emma McGann, and Ellie Dixon. Topics include: 00:00 Intro 01:12 Our recent recording studio collab 10:20 Table of Contents 12:18 “It’s not your fans’ job to care” 13:31 Why you need to build anticipation for new music 14:46 A shift in how and when you release music 15:21 The power of anticipation: Experience beats information 16:36 The different kinds of anticipation 18:12 What musicians can learn from film trailers 19:23 Anticipation is NOT… 23:34 The old-school music industry ways to create awareness 25:16 The new ways to drive fan investment 28:00 Make the experience about your fans 29:05 Don’t think of your release date as the starting line 31:17 Building a song’s story in real-time on social 34:37 Case-Study: Walk Off the Earth’s “My Stupid Heart” 35:39 Just the chorus, multiple videos 37:27 Fruit drum machines? 38:17 Cuteness overload, and official sounds 38:58 An unexpected punch and open verse callout 40:15 Stirring controversy in the comments section 44:59 Brainstorm every visual angle 46:09 Can your fans influence the outcome? 48:29 Tease and create an open loop 49:52 Cliffhangers and unfinished things 51:05 Can your fans root for you? (The Olympics) 53:00 Don’t tie your life up in a nice neat bow 55:05 Hook them with the hook 55:31 Rarity & difficulty can encourage adventure & investment 57:49 Fan pathways are structured 01:01:08 Contests CAN be cool & creative 01:05:51 How do you create anticipation? Let us know! 01:06:42 Art and design assistance from A.I.