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For today’s episode, we have the incredible privilege of speaking with Elissa Kalver, founder and CEO of WeGotThis.org, a nonprofit that’s changing the way cancer patients receive support through a thoughtful gift registry. At just 34, Elissa was diagnosed with stage 4 metastatic breast cancer and, rather than let it define her, she channeled her strength into creating a national movement to support those facing similar battles. Elissa shares her journey from her diagnosis to launching WeGotThis.org, which has partnered with top brands like Crocs and Bombas. You’ll hear about the challenges she faced as a mother, cancer survivor, and nonprofit leader, and how she’s built a successful organization that offers comfort to countless families. She also gives invaluable tips on branding, networking, fundraising, and how to support loved ones through tough times. 1:12 – Why Elissa Founded WeGotThis.org 4:06 – Inclusivity for All Cancer Types 7:18 – How Cancer Transforms Us 8:22 – Elissa’s Collabs: Bomba & Crocs 14:00 – Networking for Nonprofit Growth 20:03 – Building Community for Patients 27:41 – The "Cancer Thriver" Mindset 30:57 – What White and Black Mean in Branding 34:23 – Branding & Marketing for Success 37:51 – Fundraising Through Connection 44:02 – Asking the Right Questions for Support 50:23 – "How Can I Best Support You?" 1:00:29 – Future Goals for WeGotThis.org This conversation is packed with lessons on resilience, leadership, and the power of community. Whether you’re interested in nonprofit work, supporting cancer patients, or just seeking inspiration, you won’t want to miss this episode! 🌟 Subscribe for more inspiring stories and insights from entrepreneurs and change-makers! 👉 Connect with Elissa Kalver and give support to WE GOT THIS.ORG on social media: Instagram: @elissakalver @wegotthisorg 🎧 Watch or listen to the full episode on your favorite platform: Instagram: @tipping_pointpod TikTok: @tippingpoint8 LinkedIn: Arameh Hakopian #WeGotThis #ElissaCalver #CancerSupport #Stage4Cancer #BreastCancer #NonprofitLeadership #CancerAdvocate #Entrepreneurship