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Peacock has the same primetime reach of the NBC network and is now considered the "third network," including Telemundo and NBC, says Mark Marshall, President of Advertising Sales, in this interview with Beet.TV Given its cross-device reach, the focus on a unified, cross platform offering called One Platform, will be front and center of this year's UpFront. The new programming slate, the core of the UpFronts, has been designed to be presented across streaming and linear platforms. For NBCU, upcoming sports programming have become a "futures" market with non-traditional sports marketers locking in spots NBCU's upcoming coverage of the Summer and Winter Olympics, the Super Bowl, and the World Cup, Marshall notes.