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How to Come up With Ideas Using References – Design Tips

How do you generate ideas for your design projects? How do you turn references into original ideas? In this video, Creative Director, Tom Crate, shares his 5-step process for creating high-end design concepts for clients like Nike, Jaguar, and Microsoft. 0:00 – Intro 0:55 – Where do Creative Ideas Come From? 1:48 – Five-Step Process for Generating ideas 3:08 – Let's put this Process into Practice – Generating Concepts 4:09 – How to use Pinterest to Explore Creative Ideas 5:40 – Breaking down an Image Reference and it's Meaning 6:55 – Curating and Organizing References Into Ideas 8:44 – An Example Project. From Moodboards to Final Project 10:18 – Get into the Habit of Collecting and Curating References Links: https://tomcrate.com https://www.kill2birds.tv/ https://tendril.ca https://thefutur.com/shop Recap provided by Gabriel Cameron: 1) Understand the brief. Who’s it for? What should it do? How should it make people feel? Summarize the project into a few keywords that capture the essence. 2) Stop thinking. Clear your mind, make space for inspiration. This is an important step to distance yourself from initial knee-jerk solutions and allow yourself to fully and freely explore your creativity. 3) Explore. Allow those keywords and emotions to guide your journey of curating inspirational references. Explore far and wide, all art forms—if you’re designing a motion project don’t narrow your search to motion projects—take inspiration from dance, photography, typography, etc. As inspiration undoubtedly strikes, jot down quick notes capturing the ideas, but don’t get sidetracked creating those concepts, yet. Consider: headphones and a playlist to help you focus in and get in the zone. 4) Organize. After gathering references, organize them into common visual themes and patterns. Pinterest is a great tool for exploring, gathering, and organizing references into boards and even subcategories within a board. 5) Solidify. Write an evocative headline and some brief sentences that describe the themes of the various collections you’ve curated and how those themes may be executed creatively to communicate key concepts. Write with clarity and simplicity, keep it short. Google Slides works well as a simple tool to capture your ideas and allows you to display motion (animated gifs) alongside still images. === 👉Subscribe: https://goo.gl/vB9zoP 👉See our main channel: https://goo.gl/F2AEbk #TheFutur #1BminusOne #DesignProcess #MotionDesign Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our recommended products and Booklist: https://kit.co/TheFuturIsHere Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/t... Spotify: 🎙 https://open.spotify.com/show/5K96ryZ... — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Producer - Mark Contreras Cinematographers– Ricky Lucas, Jona Garcia Editors– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic Futur theme song— Adam Sanborne