Скачать с ютуб 4 Must Know Ad Metrics to Scale Your Business to 7-Figures with Paid Social Ads в хорошем качестве

4 Must Know Ad Metrics to Scale Your Business to 7-Figures with Paid Social Ads

Mastering Paid Social Ads: Metrics that Propel Agencies to Seven Figures In this episode of the Million Dollar Workflow podcast, host Zach Herman shares crucial insights into paid social ad metrics that led his agency from zero to seven figures. Since 2018, his agency has been helping practice owners grow, and he outlines how understanding and optimizing these metrics can benefit any business running paid ads. Key metrics discussed include CPM (Cost Per 1,000 Impressions), targeting specificity, and the challenges posed by industry competition, seasonality, and holidays. Zach emphasizes the importance of ad relevance, click-through rates, and maintaining fresh ad creatives to combat ad fatigue. Additionally, he delves into the cost per click and cost per acquisition, illustrating the significance of a strong offer and audience alignment. Finally, Zach encourages listeners to subscribe for more insightful content on growing a successful business through effective ad strategies. 00:00 Introduction to Million Dollar Workflow 00:29 Understanding CPM: Cost Per 1,000 Impressions 02:19 Factors Influencing CPM 03:52 Seasonality and Its Impact on CPM 06:28 Campaign Objectives and Their Effects on CPM 08:39 Click-Through Rate: Measuring Ad Engagement 15:16 Ad Fatigue and Frequency 20:12 Cost Per Click: Evaluating Ad Spend Efficiency 25:38 Cost Per Acquisition: The Ultimate Metric 28:49 Conclusion ▶️ YouTube:    / @itszackherman   🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎵 Spotify: https://open.spotify.com/show/5GDHkc8... 📸 Instagram:   / itszackherman   👥 Facebook:   / zackherman   🐦 Twitter: https://x.com/itszackherman 🎵 TikTok:   / itszackherman   #MillionDollarWorkflow #PaidSocialAds #MarketingMetrics #BusinessGrowth #DigitalMarketing