Скачать с ютуб Banking Marketing: Creative Banking marketing strategies в хорошем качестве

Banking Marketing: Creative Banking marketing strategies

Banking marketing strategies have evolved significantly in recent years, leveraging innovative technologies and personalized approaches to engage customers and build lasting relationships.Even though most bank marketing strategies have stayed the same, traditional bank advertising is boring for both banks and the people who see it. By thinking outside the box and putting creative marketing ideas for banks into action, you will be able to come up with creative campaigns that will help your bank, get people interested in it, and probably help the real marketing campaigns succeed as well. Most people think of banking as something they have to do but would rather not do if they could. Using creative marketing ideas for banks like gamification, automation, chatbots, and prizes to encourage people to use your services could change that. Here are 7 unique ways to market your bank: Gamification of Location-Based Advertising Have fun with customer service! Showcase Stories of Success Partnerships with Social Media Personalities Reward people for taking part. 1. Advertising for banks based on where they are No matter how big or small your bank is, the site of your bank is an important part of your marketing and advertising. You have different choices based on your budget, your tech skills, and your audience, but you can do a lot just by being there. For example, in 2008, HSBC started a campaign in Australia to get more people to know about their personal banking services. Most people in the area had never heard of HSBC, either as a name or as a bank. HSBC came up with a clever way to advertise by putting directions for folding origami on receipts. People talked about the result, which got people interested in the bank. You can also use other creative bank marketing ideas to get people interested and involved on the spot. For example, you could offer knowledge and consultations on-site. In the UK, banks like Virgin Money are making lounges where anyone can come and relax to attract people and get them involved. Taking simple steps to move away from tellers and toward digital self-service through smarter ATMs and computers is also important. This will allow you to lower the cost of a real presence, shrink the size of bank branches, and offer more locations and more value. Banks like JP Morgan Chase and Bank of America are already taking these steps. Because customers don't have to wait for a teller, they use their banks more. 2. Use games to your advantage Customers today expect and even demand apps and digital experiences, which is a great chance for creative bank marketing ideas. Gamification is an easy and creative way to get people interested. It uses the rules and logic of games to get people interested and motivated. Most banks are using games to get people to do things they want to do, like save money and stick to a budget. There are lots of cases of gamification in financial services. Wells Fargo's banking app encourages people to save money by making choices like making lunch at home. When a person takes part in a challenge, they save money, which is then put straight into their savings account. PNC's Virtual Wallet is based on a similar idea. It uses pop-ups to encourage people to put money into goal-oriented accounts like savings. Emirates NBD used a different type of gaming to try to get more people to put money in their accounts. The company made a Fitness Account that works with fitness trackers like Fitbit and gives customers prizes for taking a certain number of steps every day. At 12,000 steps per day, users can get up to 2% interest per year on their savings accounts. This is a big reason to put more money in. 3. How can banks improve their customer service? Have some fun! Most questions to customer service are easy, like how to use a feature, how to get money, or how to open an account or start a new service. Adding more interesting options to your customer service can help you get people's attention and get them talking. For example, AI robots can help and answer simple customer questions in the same way that customer service can, but they can also add an extra layer of interest. In the same way, adding fun digital learning portals for users to learn about the platform, their finances, and other forms of financial education gives customer service and your bank's marketing efforts a new and interesting layer. #marketing #creativemarketing Contact for partnership: [email protected] The program we used to make the animated video: https://tidd.ly/3Y5siMb Copywriter: Kamran Tagiyev Voiceover author: Jeremy G. Animation author: Asad Asadzadeh Sound editor: Mahluga Taghiyeva Project manager: Kamran Tagiyev