Скачать с ютуб AI in Creative Advertising: Insights from Samir Datar, Chief Strategy Officer, Crayons Advertising в хорошем качестве

AI in Creative Advertising: Insights from Samir Datar, Chief Strategy Officer, Crayons Advertising

In this episode, Samir Datar, Chief Strategy Officer of Crayons Advertising, shares how AI is shaking up the creative side of advertising and content creation. From generating ideas to designing eye-catching visuals, AI is changing the way brands connect with their audiences. But it’s not just about the tech—it’s about how creativity and AI are coming together to push the boundaries of what’s possible. Tune in as we dive into how agencies like Crayons are using AI to fuel creativity, speed up workflows, and create personalized content that resonates with people in real-time. AI is the future of advertising, and it's already here. 0:00 - Introduction 1:09 - The Impact of AI on Creative Processes in Advertising 4:22 - Where AI Falls Short in Creative Processes 9:14 - Is AI Enabling New Possibilities in Creativity? 12:56 - Client Reactions to AI-Generated Content 14:40 - AI for Analytics in Advertising 16:44 - Is AI Leading to Creative Homogenization? 18:27 - Industry-Wide Reactions to AI Integration 20:52 - Areas Where Humans Outperform AI in Creativity 24:54 - Ethical Considerations of AI in Advertising 29:06 - Future Predictions of AI's Impact on Advertising 32:49 - Advice for Beginners in the Advertising Industry 33:54 - Closing Remarks