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"Jobs to Be Done" (JTBD) by Tony Ulwick of Strategyn at Lean Product Meetup

Jobs to Be Done pioneer and author Tony Ulwick gave this talk at the Lean Product & Lean UX Silicon Valley Meetup on April 4, 2017. Anthony (Tony) W. Ulwick is the founder and Chief Executive Officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI). ▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018:    • Mastering the Problem Space to Achiev...   ▶ Jake Knapp about his new book “Make Time” :    • "Make Time" by Jake Knapp at Lean Pro...   ▶ Box CEO Aaron Levie Interview:    • Dan Olsen Interviews Box CEO Aaron Le...   ▶ “Beyond Lean and Agile” by Marty Cagan    • Product Management: "Beyond Lean and ...   ▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:    • Using Data to Set Your Product Strate...   ▶ For upcoming videos like this, subscribe to our channel:    / danolsen   ▶ This video was produced by Coreography https://coreography.com. ▶ Lean Product was founded by Dan Olsen https://dan-olsen.com. ▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product #DanOlsen #LeanProductMeetup #ProductManagement